Two decades of relationships, not transactions
Choice Diamonds is a South African diamond company built the deliberate way — one relationship, one carefully graded stone, at a time.
Built on experience, not shortcuts
Diamonds don't reward shortcuts, and neither do the people who work with them. Over more than 20 years, Choice Diamonds has built its name on careful grading, honest sourcing, and a refusal to compromise on the standard of stone we're willing to put our name behind.
Pricing is kept honest by staying close to international market trends, not by guesswork — so every stone is valued against where the market actually stands.
We work with both private clients and the jewellery trade — the same standard applies to both.
What we won't compromise on
Ethical sourcing
Every stone's origin matters — we're careful about where our diamonds come from, and can account for it.
Professional integrity
We tell clients what a stone is actually worth, not what's easiest to hear.
A global network
Decades in the trade have built relationships with sources and buyers well beyond South Africa's borders.
Private clients and the trade
Whether you're a jeweller sourcing stock, or an individual selling a single inherited piece, you deal directly with people who know the stones by hand. There's no script, and no pressure to decide before you're ready.
Beyond sourcing and supply
Alongside supplying the trade, Choice Diamonds also purchases second-hand and investment diamonds and jewellery directly from members of the public — including inherited pieces — helping private individuals understand and maximise the value of what they hold.
It's the same honesty that's defined our name for over 20 years, whether we're grading a parcel for a jeweller or sitting across the table from someone selling a family heirloom.
Get in touch
Our office is based in Bedfordview, Johannesburg. Reach out to either of us directly, or send us an email.
Office F4S2, 4th Floor, The Paragon II, 1 Kramer Road, Bedfordview, Johannesburg, 2008